Getting the most out of domestic tourism through audience understanding

The Domestic Growth Insight Tool (DGiT) site was established by the Activating Domestic Tourism Working Group (spearheaded by Tourism Industry Aotearoa) in 2016 and purchased by Tourism New Zealand in 2020 with the research informing the data that sits behind the tool subsequently updated.

DGiT is an innovative online tool to help you boost the value you get from domestic tourism, it supports in identifying which Kiwi leisure travellers you target by understanding the holiday needs of the several audience segments that make up the domestic leisure travel market, from when they want to visit to their preferred type of accomodation.

From family holidays to day trips, DGiT will help bring the opportunities to the forefront – encouraging New Zealanders to visit more regions, year round and DO SOMETHING NEW.